CAC Finder
Break-even ROAS and CAC calculator with real baseline data
Revenue assumptions
£
x
Multiplier for modelling quiz/subscription customers
Variable costs (per order)
% of AOV
£
% of AOV
%
% of AOV
Targets
%
Save scenario
Break-even ROAS
1.71x
Real current: —
Break-even CAC
£17.50
Real current: —
Target CAC
£8.50
Real current: —
Profit waterfall
AOV (effective)£30.00
COGS: £6.00
Shipping: £5.00
Payment fees: £0.60
Refund reserve: £0.90
Contribution margin: £17.50
Sensitivity table
| ROAS | Spend per order | Profit per order | Margin |
|---|---|---|---|
| 1.0x | £30.00 | £-12.50 | -41.7% |
| 1.5x | £20.00 | £-2.50 | -8.3% |
| 2.0x | £15.00 | £2.50 | 8.3% |
| 2.5x | £12.00 | £5.50 | 18.3% |
| 3.0x | £10.00 | £7.50 | 25.0% |
| 1.71x break-even | £17.50 | £0.00 | 0.0% |
| 3.53x target | £8.50 | £9.00 | 30.0% |
Saved scenarios
No saved scenarios for this brand yet. Use the input panel to configure and save one.